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Master Project Marketing Tiers · Prepared for MAKR
One engine. Every project.
Prepared for
Jack Brinsmead · MAKR
Scope
The standing project marketing structure, tiered per project
Year
2026
The shape

Every MAKR project from here runs on the same engine. One core package that stands the project up, a set of launch add ons itemised per site, and a campaign layer that carries it through construction and sell down.

The numbers below are standing rates. When a new project fires, the scope conversation is minutes, not weeks: core package, the add ons the site needs, go.

The structure

Three tiers, one system.

Tier 01

The core package

The standard scope every project receives at launch: identity, IM brochure, website, social strategy, photography and cinematography. One number, every site.

Tier 02

Launch add ons

The project marketing assets itemised per site: masterplan, location map, finishes schedule, aerial photography, naming and talent. Selected to suit each project.

Tier 03

The campaign layer

The ongoing rhythm once a project is live: construction updates, monthly social management and hosting. Billed as used, through to sell down.

Tier 01 · The core package

What every project receives.

  • Project identity · $2,500
    Word mark, logo mark, typography, colour palette, applications, guidelines and final exports.
  • IM brochure · $2,800
    The information memorandum, up to 24 pages, digital first and print ready, with EOI details. Masterplan, map and finishes schedule sit in Tier 02.
  • Website design · $2,300
    Bespoke interface, desktop and mobile: hero, overview, plans and gallery.
  • Website development · $2,600
    The full responsive build with EOI capture, privacy and terms, hosted by LOVR.
  • Social strategy · $2,600
    The quarterly curated strategy: creative direction, content pillars, 36 posts at three per week, captions written to brand voice.
  • Photography · $2,600
    Full day shoot with founder and creative director present, 80 to 100 edited stills, colour graded.
  • Cinematography · $5,000
    Full day shoot: one 30 to 45 second brand video, three 15 to 20 second reels, ten cinematic vignettes.
The core number

$20,400 ex GST per project. Every line is a rate MAKR has already paid on AERA, Scarlet Rise or the SmartStores estate, held as the standard.

Tier 02 · Launch add ons

Itemised, per site.

  • Masterplan illustration · $1,200
    The siteplan drawn from the architect design, marketing grade.
  • Custom location map · $1,080
    The locale and amenities, drawn custom to the project brand.
  • Fixtures and finishes schedule · $1,440
    Up to 12 pages, designed to the project identity.
  • Aerial photography · $1,800
    Three to four aerial views: the site, the connections, the proximity story.
  • Project naming · $1,200
    Naming session, concepts, refinement and rationale, where a project needs its own name.
  • EOI form · $200
    The registration of interest form, standalone where no landing page is taken.
  • Talent · from $600 per day
    On camera talent for shoot days, briefed and directed.
  • Font licences · at cost
    Licensed type passed through at cost, owned by MAKR.
Tier 03 · The campaign layer

The rhythm, once live.

  • Construction update video · $2,400 per update
    The build documented as it rises, cut for the feed, the same rhythm running on Richlands now.
  • Monthly social management · $3,400 per month
    The standing content and posting rhythm across the estate, planned, published and reported.
  • Annual hosting · $1,200 per year
    The project sites held live, fast and secure, monitoring included.
The investment
$20,400 per projectEx GST · Tier 01, the core package
$25,920 full dressEx GST · Core plus masterplan, map, finishes and aerial

Fifty percent on engagement, fifty percent on delivery. Tier 03 is billed as used. Every figure holds project to project, so scoping a new site takes one conversation.

  • Tier 01
    The core, every time
    Identity, IM, website, social, photography and cinematography. The project stands up ready to sell.
  • Tier 02
    Chosen per site
    The launch add ons the project needs, at standing rates, no re-quoting.
  • Tier 03
    Through to sell down
    Updates, socials and hosting carrying the project from first render to final settlement.
The next step
Lock the tiers once, and every project after starts at full speed.
Lock it in Ask a question
Prepared by LOVR for MAKR
Savannah Barber · Creative Director · savannah@lovr.agency